Marketing Strategy + Content



MARKETING PROJECTS // CONTENT CREATION // – selected samples

Ecocult.com – Leading blog on sustainable, eco-friendly living.

Guest contributor. Authored comprehensive guide on how to outfit your home sustainably: The Ultimate Guide to Eco-Friendly and Ethical Furniture.

 

Akamai – Personal Care, Radically Simplified.

Marketing strategy and digital content for subscription service that delivers multifunctional, health-enhancing soap, toothpaste, and moisturizer. Influencer marketing campaign resulted in hits on The Guardian, Apartment Therapy, Treehugger, and 20+ targeted blogs. Original digital content samples: Our MicrobiomesThe Superpowers of Clove, Shaving with Soap: Why It’s Smart & How to Find the Best, 5 Best Ways to Manage Dry Skin – Other Than Slathering on Lotion.

 

BCorpsImage Impact Hub NYC – feature article, All About B Corp:

B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

 

Green Giants Banner Impact Hub NYC – feature article, Green Giants: The Six Secrets to Building a Billion Dollar Sustainable Business:

Freya Williams, sustainability consultant and author of Green Giants: How Smart Companies Turn Sustainability into Billion Dollar Businesses, is on a mission to bust the myth that sustainability isn’t good for business. She brings to life case studies showing how mega businesses are maximizing profit while being forces for good. 

 

Ecomadera dining set Impact Hub NYC – interview with EcoMadera:

EcoMadera is a community forestry business based in Equador. They create furniture and wood products using sustainably harvested rainforest wood, supporting forest conservation and local communities through the company’s profits.

 

Kiva gals Impact Hub NYC – social innovation interview with Kiva:

Kiva is a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the Internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.

 

  Suzie’s and Good Groceries Co. – packaging copy

Suzie’s brand, owned by Good Groceries Company, is known for its best-selling flatbreads, rice crackers, and quinoa milk. Always looking to innovate with on trend product introductions, they invited me to create ad and packaging copy for their new cookies.

reuseit logo   reuseit.commarketing strategy, content creation, business document editing. Web copy and product copy examples: Wrap-N-Mat, Workhorse Bag, Earthtote.  Editing for executive business summary.

Award winning e-commerce site promoting the reduction of single-use disposable products by offering curated durable and reusable alternatives. Featured in Al Gore’s An inconvenient Truth as en exemplary sustainable business.

 

Vintage Plantations best-dark-chocolate-arriba-bar-100-arriba-cocoa-rainforest-alliance-certified-sustainable-cocoa-program-100g-3-5oz-50  Vintage Plantations Marketing collateral for the Fancy Food Show at the Javitz Center New wholesale business development in high end NYC restaurants.

A pioneering fair trade chocolate brand, Vintage Plantations was the first chocolate company to earn Rainforest Alliance certification.

 

Logo_Roche_Bobois Roche Bobois, USA Corporate HQ – Communications management, sustainability advisor. Translated a constant flow of multi-channel content requiring editing and high level translation from French to English. Initiated corporate engagement in developing more environmentally responsible design and production methods.  Researched and edited resulting policy statement, Eco Design by Roche Bobois. Editorial manager end translator for a 156-page product catalog.

Roche Bobois is a luxury contemporary furniture company based in Paris with showrooms throughout the world and US headquarters in NYC. They collaborate with fashion icon Jean Paul Gautier and other  renowned designers to create innovative furniture collections.