MARKETING PROJECTS // CONTENT CREATION // – selected samples, ask me for more!
I founded UrbisEco to connect city people to the natural world and sustainable, regenerative living. It’s a new platform to inspire action by presenting solutions with design and pleasure in mind while building community for conscious urbanites.
Akamai – Personal Care, Radically Simplified.
Marketing strategy and digital content for subscription service that delivers multifunctional, health-enhancing personal care products. Influencer marketing campaign resulted in hits on The Guardian, Apartment Therapy, Treehugger, and 20+ targeted blogs. Branding, copywriting, blogs. Original digital content samples: Our Microbiomes, The Superpowers of Clove, Shaving with Soap: Why It’s Smart & How to Find the Best, 5 Best Ways to Manage Dry Skin – Other Than Slathering on Lotion.
I also led Akamai through the B Corp certification process. B Corps are companies that meet social and environmental standards set by B Lab, an independent certifier. Think organic certification for food, but in this case you know the company has a positive impact on people and planet.
ZZ Driggs – Reimagining How We Furnish Our Homes.
ZZ is a disruptive sustainable furniture company. They offer an innovative rental service model, where customers rent interior designer-curated, eco-friendly furniture. I created a customized supply chain survey to assess the sustainability of potential vendors. Contact me to learn more about this project and how it relates to becoming a B Corp.
Ecocult – Leading blog on sustainable, eco-friendly living.
Guest contributor. Authored comprehensive guide on how to outfit your home sustainably: The Ultimate Guide to Eco-Friendly and Ethical Furniture.
Impact Hub NYC – Coworking for innovative businesses. Feature article, All About B Corp:
B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
Impact Hub NYC – Feature article, Green Giants: The Six Secrets to Building a Billion Dollar Sustainable Business:
Freya Williams, sustainability consultant and author of Green Giants: How Smart Companies Turn Sustainability into Billion Dollar Businesses, is on a mission to bust the myth that sustainability isn’t good for business. She brings to life case studies showing how mega businesses are maximizing profit while being forces for good.
Impact Hub NYC – Interview with EcoMadera:
EcoMadera (rebranded as WholeForest) is a community forestry business based in Ecuador. They create furniture and wood products using sustainably harvested rainforest wood, supporting forest conservation and local communities through the company’s profits.
Kiva is a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the Internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.
Suzie’s and Good Groceries Co. – Packaging copy
Suzie’s brand, owned by Good Groceries Company, is known for its best-selling flatbreads, rice crackers, and quinoa milk. Always looking to innovate with on trend product introductions, they invited me to create ad and packaging copy for their new cookies.
reuseit.com – Marketing strategy, content creation, product copy, and business document editing.
Reuseit.com (previously ReusableBags.com) was an award winning e-commerce site promoting the reduction of single-use disposable products by offering curated, durable and reusable alternatives. The company was featured in Al Gore’s An inconvenient Truth as en exemplary sustainable business. Acquired and rebranded as Vivaterra.com.
Vintage Plantations – Marketing collateral for the Fancy Food Show at the Javitz Center. New wholesale business development in high end NYC restaurants.
A pioneering fair trade chocolate brand, Vintage Plantations was the first chocolate company to earn Rainforest Alliance certification.
Roche Bobois USA, Corporate HQ – Communications manager for over twenty stores, sustainability advisor. Translated a constant flow of multi-channel content requiring editing and high-level translation from French to English. Initiated corporate engagement in developing more environmentally responsible design and production methods. Researched and edited resulting policy statement, Eco Design by Roche Bobois. Editor and translator for a 156-page product catalog.
Roche Bobois is a luxury contemporary furniture company based in Paris with showrooms throughout the world and US headquarters in NYC. They collaborate with fashion icon Jean Paul Gautier and other renowned designers to create innovative furniture collections.